Broken Grid Collective

When great minds come together, considering the less fortunate, great ideas are created. Kaylah Bhimani, Kimberly Galbraith, Maxwell Noronha, Cole Finucane and myself, Jadon Thiessen. We sat together for 10 hours, group brain storming through the concept of a collective considering the betterment of our youth. Through an ad campaign with event posters, to a logo and mission statement that considers the target audience of 12-25 year old less fortunate and at risk youth. This powerful and researched campaign also includes a fully mocked app, that would serve the less fortunate as a resource location hub and community connection. At Broken Grid Collective, we set out to create a brand and digital experience that not only looks great but serves a real purpose. It all started with the logo—our foundation. From there, we built an app, advertisements, and a strong social media presence to bring everything together.

One of our strengths in the app design was balancing functionality with aesthetics. The UI is simple yet impactful, allowing users to quickly find resources, apply for mentorship, and showcase their work in a visually engaging way.